Creating Superfans:  How To Turn Your Customers Into Lifelong Advocates

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

  • Downloads:8896
  • Type:Epub+TxT+PDF+Mobi
  • Create Date:2023-01-15 10:21:41
  • Update Date:2025-09-06
  • Status:finish
  • Author:Brittany Hodak
  • ISBN:1774580780
  • Environment:PC/Android/iPhone/iPad/Kindle

Summary

Superfans aren’t just for pop stars and NBA teams。

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?

In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more。 With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand。

You’ll learn how to:
- define, understand, and share your own unique brand story
- better capture, understand, and utilize customer feedback
- connect your brand’s story to your individual customers’ stories
- make exceeding customer expectations business-as-usual
- regularly earn and capitalize on customer referrals

You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away。 Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom。

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Reviews

Mira Baker

I recently had the pleasure of reading Brittany Hodak's book Creating Superfans。 This book provides valuable insights on how to transform your customers into lifelong advocates of your brand。 Brittany provides great tips and strategies to help you retain and grow your customer base。 The book contains real-life examples from her work with companies, celebrities, and personal experiences。 I found her stories to be very inspiring and motivating, and funny at times! I highly recommend this book to a I recently had the pleasure of reading Brittany Hodak's book Creating Superfans。 This book provides valuable insights on how to transform your customers into lifelong advocates of your brand。 Brittany provides great tips and strategies to help you retain and grow your customer base。 The book contains real-life examples from her work with companies, celebrities, and personal experiences。 I found her stories to be very inspiring and motivating, and funny at times! I highly recommend this book to anyone looking to build a loyal customer base。 It's a must-read for anyone in the business world! 。。。more

Stephen George

Brittany hits the mark here with Creating Superfans。 Her personality shines through her writing style and makes for an informative read about better branding。

Matt Cannon

Brittany is super insightful, has a servant heart and is an expert in this field。 Definitely worth the read!

Byron Mims

If you're looking to create Superfans for your business, look no further。 Brittany's book is a must read for any business owner all or large。 If you're looking to create Superfans for your business, look no further。 Brittany's book is a must read for any business owner all or large。 。。。more

Carol Castle

Brittany Hodack is no stranger to fandom and has spent her career following and being in the presence of people who have huge fan bases。 She took this amazing opportunity and flipped it upside down and turned it into a business model of how to! How to business brands create super fans like pop stars and rock stars do? Where does that fandom following cone from? Creating super fans is a book that breaks down the magic to knowing steps that are doable actions that you can take to create stickiness Brittany Hodack is no stranger to fandom and has spent her career following and being in the presence of people who have huge fan bases。 She took this amazing opportunity and flipped it upside down and turned it into a business model of how to! How to business brands create super fans like pop stars and rock stars do? Where does that fandom following cone from? Creating super fans is a book that breaks down the magic to knowing steps that are doable actions that you can take to create stickiness in your business whatever it is so clients use you。 Remember you and refer you。 It’s a reference tool and a great read! 。。。more

Aaron

Creating Superfans is BY FAR the best business book I've ever read。 Brittany Hodak shares entertaining and humorous stories that demonstrate her five-part framework for customer experience。 If you want to learn without realizing you're actually learning, this is the perfect book for you。 I love how the book is printed in beautiful color, and the song titles throughout are such a fun touch。 Brittany reminds readers throughout the book that "experience is everything"。 Well, reading this book was s Creating Superfans is BY FAR the best business book I've ever read。 Brittany Hodak shares entertaining and humorous stories that demonstrate her five-part framework for customer experience。 If you want to learn without realizing you're actually learning, this is the perfect book for you。 I love how the book is printed in beautiful color, and the song titles throughout are such a fun touch。 Brittany reminds readers throughout the book that "experience is everything"。 Well, reading this book was so fun and informative all at the same time, and I'm officially a superfan! 。。。more

Alix Steinberg

Creating Superfans completely reshaped the way I thought about customer experience! This is a must-read for anyone that wants to create loyal customers or employees。 Brittany Hodak simplifies customer experience into terms that everyone can understand, remember, and most importantly, implement。 My favorite part about the book is the formula that has helped me build stronger relationships with not just my customers or prospects, but with everyone I interact with! Since reading this book, I've bee Creating Superfans completely reshaped the way I thought about customer experience! This is a must-read for anyone that wants to create loyal customers or employees。 Brittany Hodak simplifies customer experience into terms that everyone can understand, remember, and most importantly, implement。 My favorite part about the book is the formula that has helped me build stronger relationships with not just my customers or prospects, but with everyone I interact with! Since reading this book, I've been more confident and have been able to make more meaningful connections with others。 My second favorite part? The story about Taylor Swift! Creating Superfans includes dozens of examples of celebrities and pop culture that make this business book unlike any other。 I finished it in 2 days, and I can't recommend it enough! 。。。more

Christine Ruszkiewicz

Having the opportunity to have early access to this book has been fantastic! Brittany has created a clear and concise system to follow to truly create Super Fans for any business。 A must read for every entrepreneur and small business owner!

Deb Bennett

What a treat – a rare combination of deep, important, and very use-able advice in a fun book! You'll laugh, you'll cry, and I bet you'll recognize yourself and your own potential to run a better business while enjoying your work (and your life!) more。 Thank you Brittany Hodak! What a treat – a rare combination of deep, important, and very use-able advice in a fun book! You'll laugh, you'll cry, and I bet you'll recognize yourself and your own potential to run a better business while enjoying your work (and your life!) more。 Thank you Brittany Hodak! 。。。more

Brittany Hodak

Full disclosure: I'm the author of this book。 Does that make me incapable of leaving an unbiased review? Probably。 Am I leaving one anything? Definitely。 Here's why: I really want you to read this book。 And I think you will LOVE it!I spent almost a decade doing research and nearly three years writing this book。 It offers a simple framework that anyone (even you!) can follow to turn customers and employees into loyal superfans。 I packed all the best, most actionable advice from my career into the Full disclosure: I'm the author of this book。 Does that make me incapable of leaving an unbiased review? Probably。 Am I leaving one anything? Definitely。 Here's why: I really want you to read this book。 And I think you will LOVE it!I spent almost a decade doing research and nearly three years writing this book。 It offers a simple framework that anyone (even you!) can follow to turn customers and employees into loyal superfans。 I packed all the best, most actionable advice from my career into these pages。 It's a really fun read with tons of references to pop culture and relatable stories from industries and businesses of all sizes。 We're living in an experience economy, and companies that don't adjust to that reality are not going to survive。So, yeah, I'm biased。 But I'm also confident this book will help you go from a potential commodity provider in the minds of your prospects and customers to a category of one! 。。。more